From concept to a clear winner in four steps.
Upload what you want tested, set parameters for your panel, and get a verdict with every panelist’s reasoning.
Choose your creative
Add images, video, PDFs, copy, store renders, signage, or ads.
Define your audience
Set age, gender, education, location, household income, and region, or match the shopper demographics of a specific audience. Type a ZIP code or market name and the panel inherits that place’s actual demographic mix.
Set your criteria
Measure overall preference, purchase intent, trust and credibility, clarity, memorability, emotional appeal, or usability, or write your own questions. Choose from 100 prewritten, debiased questions across 10 categories, and JaredIQ audits any question you write yourself.
Get insights
See the winner, the demographic breakdown, and every panelist’s reasoning in plain language on your secure dashboard.
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